BMW M Academy Experience: Drift and Safety Mastery

From Maisach to Memmingen

The BMW M Driving Experience is relocating. Starting November 2025, you'll enjoy exciting driving experiences at our new location. Join us and experience pure driving pleasure!

Where training becomes experience.

Welcome to the BMW M Academy Experience, where training is anything but boring.

You have the exclusive and unrivalled opportunity to experience the latest BMW and BMW M models for yourself and learn advanced driving techniques in a professional environment. Our focus is on enhancing your driving pleasure, emphasising the importance of safety and showcasing cutting-edge technological innovations.

Away from public roads, you'll enjoy an immersive driving experience that's hard to find anywhere else. From the art of drifting to hot laps on our circuit, you'll experience the thrill of driving in a completely new and unique way.

Drift fun for all.

BMW M DRIFT ACADEMY

Head out to the track.

BMW M AFTER WORK

For more confidence at the wheel.

BMW SAFETY

Comparison

What are the differences between the individual BMW M Academy experiences?

Experience	Goal	Length	Price
BMW M Drift Academy	Provides basic drifting techniques and optimises existing knowledge for controlling the vehicle in controlled drifts.	The duration varies depending on the programme, from half-day training sessions to intensive full-day experiences aimed at improving your drifting skills.	from € 490
BMW M After Work	Intensive experience emphasizing the mastery of BMW M vehicles in various situations.	A short but intensive training session in the afternoon.	€ 400
BMW Safety	Emphasises the safety aspects of driving, including braking and evasive maneuvers.	A one-day intensive program designed to enhance your reaction time and safety on the road.	from € 165

Your experience awaits.

Driving pleasure, gift-wrapped.

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Current experiences.

Feel the speed, master the track.

BMW M MIXED REALITY

BMW M240i Coupé [1]:

Fuel consumption combined in l/100 km 8.5

CO2 emissions combined in g/km 192

CO2 class G

BMW M3 Competition Sedan [1] :

Fuel consumption combined in l/100 km 9.9

CO2 emissions combined in g/km 224

CO2 class G

BMW M4 Competition Coupé [1] :

Fuel consumption combined in l/100 km 9.9

CO2 emissions combined in g/km 223

CO2 class G

BMW XM [1] :

Fuel consumption weighted combined in l/100 km 1.9; with depleted battery: 12.9

CO2 emissions weighted combined in g/km 43

Energy consumption weighted combined in kWh/100 km 33.6

CO2 class B; with depleted battery: G

Electric range in km 76

BMW i5 M60 xDrive Sedan [1]:

Energy consumption combined in kWh/100 km 20.5

CO2 emissions combined in g/km 0

CO2 class A

Electric range in km 457

BMW i7 M70 xDrive [1]:

Energy consumption combined in kWh/100 km 23.7

CO2 emissions combined in g/km 0

CO2 class A

Electric range in km 490

^[1]Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below freezing, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

Official data for fuel consumption, CO2 emissions, power consumption and electric range was determined in accordance with the prescribed measuring procedure and corresponds to European Regulation (EC) 715/2007 in the applicable version. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). For vehicles that have been newly type approved since 1 January 2021, only the official data according to WLTP exists. For more information about NEDC and WLTP measuring procedures visit www.bmw.com/wltp

From Maisach to Memmingen

Where training becomes experience.

BMW M DRIFT ACADEMY

BMW M AFTER WORK

BMW SAFETY

Comparison

Your experience awaits.

Driving pleasure, gift-wrapped.

Turbocharge your inbox.

Current experiences.

BMW M RACE TRACK EXPERIENCE

BMW M SNOW & ICE EXPERIENCE

BMW M TRACKDAY

BMW M PROFESSIONAL EXPERIENCE

BMW CUSTOMISED EXPERIENCE

BMW M MIXED REALITY