The BMW M Power Showroom at the Nürburgring

The BMW M and the Nürburgring – two fascinating motorsport institutions that are inextricably intertwined. The most powerful letter in the world has not just celebrated spectacular successes on the legendary racetrack of the Eifel – tuned on the Nordschleife, every M automobile has the potential for the “green hell” of the Nürburgring. Away from the historic asphalt too, BMW M is an integral part of the iconic circuit, with the BMW M Power grandstand and the BMW M bridge arching over the Nürburgring’s finishing straight. One of the coolest places in M colours can be found on Ring Boulevard: the BMW M Power Showroom. Here you’ll find the marque’s DNA, enthusiastic BMW M fans, impressive opportunities to individualize any M automobile and a flexible concept for every kind of event in one place.

BMW M4 Coupé [1] :

Fuel consumption combined in l/100 km 10.1

CO2 emissions combined in g/km 230

CO2 class G

FLEXIBLE LAYOUT.

The BMW M Power showroom for a wide range of events: BMW M redesigned the 480m² showroom in 2021 with an eye for the details. Since then, this airy room with a direct view of the track is open on race days with BMW M participation and on other special occasions. The theoretical training segment of the BMW M Driving Experience also takes place in the generous space under the silhouettes of the Nordschleife and the Grand Prix track. BMW Clubs and companies also enjoy using the impressive setting for their events. “The flexible layout of the showroom makes it really versatile: it can host anything from exclusive evening events with multi-course dinners to specialized conferences”, says Thomas Langenegger. He’s part of the Event Marketing team at BMW M in charge of the showroom.

480 m²

is the size of the BMW M Power showroom at the Nürburgring.

A BMW M5 CS in the BMW Power Showroom at the Nürburgring. — Icons of motorsport, impressive special editions old and new – the vehicle exhibition allows visitors to experience a wide range of M automobiles up close.

A PLACE FOR M ENTHUSIASTS.

BMW M Performance Parts. — In the BMW M Power showroom, M Performance Parts form an art installation on the wall.

The current M automobiles allow an insight into the countless possibilities for individualisation offered by BMW M: from the latest colours and materials for the interior and special paintwork from BMW Individual to matching M Performance Parts, with which BMW M’s motorsport DNA can be experienced every second, both on and off the racetrack. The latter also make up a wall installation. “At the moment, we’re showing the M Performance Parts for the BMW M3 – in an insightful and at the same time stylish piece of art”, says Thomas Langenegger.

BMW M Collection. — It’s a lifestyle: The BMW M Collection brings the most powerful letter in the world to the wardrobe. [BMW M 1000 RR: Fuel consumption combined in l/100 km: 6.5 (WMTC); CO2 emissions combined in g/km: 151 (WMTC)

M WEAR.

DYNAMIC AND TOP-CLASS EQUIPMENT.

Showroom and event space for up to 100 people: The rear part of the showroom is completely flexible. According to the event, tables, seating, different screens or individual elements can be integrated under the illuminated silhouettes of the Nordschleife and the Grand Prix circuit. The innovative lighting concept ensures the right atmosphere, along with the Harman Kardon sound system especially designed for the room. Dynamic room elements, premium quality design icons and flexible technical equipment for digital presentations make this room a real BMW M experience for up to 100 guests.

Enquiries and further information via e-mail: bmwmpowershowroom@bmw-m.com

LIVING THE ROOM: FLEXIBLE CONFIGURATION FOR A WIDE RANGE OF EVENTS.

BMW M is a very design-orientated company, that’s why we wanted speakers that were both elegant and discreet.

Thomas Langenegger

Eventmarketing BMW M

TAILOR-MADE SOUND.

The speakers for the especially developed sound system blend in perfectly with the room’s interior design and are almost invisible

The sound system especially developed by Harman Professional: Harman Kardon, specialists in high-end sound systems, have been partners of BMW M for over 30 years and responsible for installing the right sound and perfect quality in the vehicles. Not only was the sound tailored to the BMW M Power showroom, the room can also be divided into three audio zones, separated by acoustic curtains. Stylistically, the speakers blend in perfectly with the room’s interior design and are completely unobtrusive. Thus, the space can be used as a multifunctional arena, day or night.

The BMW sound systems by Harman Kardon and Bowers & Wilkins.

BMW M3 Competition Sedan with M xDrive [1] :

Fuel consumption combined in l/100 km 10.2

CO2 emissions combined in g/km 230

CO2 class G

BMW M3 Competition Touring with M xDrive [1] :

Fuel consumption combined in l/100 km 10.4

CO2 emissions combined in g/km 235

CO2 class G

BMW M2 [1]:

Fuel consumption combined in l/100km 10.2–9.8

CO2 emissions combined in g/km 231–222

CO2 class G

BMW M4 Coupé [1] :

Fuel consumption combined in l/100 km 10.1

CO2 emissions combined in g/km 230

CO2 class G

BMW M4 Competition Convertible with M xDrive [1] :

Fuel consumption combined in l/100 km 10.3

CO2 emissions combined in g/km 233

CO2 class G

^[1]Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below freezing, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

Official data for fuel consumption, CO2 emissions, power consumption and electric range was determined in accordance with the prescribed measuring procedure and corresponds to European Regulation (EC) 715/2007 in the applicable version. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). For vehicles that have been newly type approved since 1 January 2021, only the official data according to WLTP exists. For more information about NEDC and WLTP measuring procedures visit www.bmw.com/wltp

ROOM WITH A VIEW.