For the first time at the Web Summit in November 2022, BMW M presented a unique and innovative driving experience: BMW M Mixed Reality. Here, BMW M not only brings the virtual world into the vehicle, here the vehicle itself becomes the controller, combining the virtual and physical worlds. The application of innovative VR technologies takes the way location-independent driving experiences are created to a new level.
5 INNOVATIVE FACTS:
- Merging the real and virtual worlds
- Ultimate driving experience on a new level
- BMW M models become a gaming controller
- Virtually latency-free, therefore no motion sickness
- Bookings via BMW M Driving Experience
Mixed reality is a mix of physical and digital worlds that enables natural and intuitive 3D interactions between humans, computers and the environment.
An absolutely unique experience for me: driving a real, physical BMW M4 in a virtual completely different environment - and that crosswise and dynamically.
A bombastic combination: the senses feel all the nuances of the vehicle - the eye, on the other hand, is on the move in incredible settings and spaces: and it harmonises perfectly with each other in real time. This is beyond gaming or simulation ... an incredible experience.
DRIFTING ON A NEW LEVEL.
Approved by Red Bull Driftbrothers: After BMW M Mixed Reality was launched with the BMW M2, the experience can now also be experienced with a BMW M4 and will be extended to electrified models in the future. The Red Bull Driftbrothers, Elias and Joe Hountondji, tested the new experience for us.