More activities, more attractions, new design: much has been refined and renovated in the exhibition areas of BMW Welt. With the new M Clubhouse, the BMW M area presents a brand experience to all visitors that combines the inviting character of a living room with the motorsport fascination of a BMW M garage. Highlights include the new BMW M5 in a unique design by artist Fillin Guas. The vehicle was created as part of the Calling Schnell Festival to illustrate the duality of the new high-performance sedan in a completely new way.
NEW MODELS IN A STYLISH ATMOSPHERE.
NEW MODELS IN A STYLISH ATMOSPHERE.
Visitors are invited to experience the comfort, lateral support and the safety of the M bucket seat in a very special way. The seats are set up as swings in the area that also brings the Nürburgring to Munich with a special sound installation.
The M models on display right across create a serious motorsport feel: with their expressive paintwork, the BMW M3 Touring, BMW M5 Touring and BMW M2 are real eye-catchers and can be enjoyed in every detail. Selected components from the M Performance Parts range perfectly round off the experience of the most powerful letter in the world.
In another redesigned area of BMW Welt, further M models can also be seen, including a BMW M8 Competition Gran Coupé and current X models such as the BMW XM and the new BMW X3 M50i.
BMW WELT APP WITH TOUR GUIDE.
The BMW Welt App, which will be available to download from the end of February, turns a tour of BMW Welt into an interactive and informative adventure. A virtual tour with 16 highlights is available to guests. The BMW Welt app offers a digital AI avatar as a personal tour guide. The tour can be started at any time at the touch of a button, allowing visitors to freely determine both the starting point and the pace of their tour.
If a vehicle particularly catches your eye, the BMW Welt app offers the opportunity to marvel at it as a digital 360° model on your smartphone. All you need to do is activate the smartphone camera via the BMW Welt app and scan a QR code on the exhibit. If desired, the corresponding data sheets with all vehicle specifications will be available for download.
