The BMW Group and cloud gaming service AirConsole are launching a competition to develop games tailored to the in-car experience. With this competition, the two companies are tapping into the potential of the global game developer community while developers are invited to pioneer the field of in-car gaming and prove their skills in an unfamiliar setting. With the potential of surround sound capabilities and a unique seating arrangement, in-car game experiences can’t be replicated on living room TVs, PCs, or mobile phones.
This competition is a great opportunity for game developers to work with AirConsole to create engaging gaming experiences specifically for vehicles. We want to offer our customers a first-class entertainment experience and gaming is all about joy.
GAMING IN THE CAR IS HAPPENING.
“As highlighted by the automotive industry at CES, gaming in the car is happening. Game makers need to start creating games for the car use-case, not just bring games to the car”, says Antti Makkonen, Director of Games at AirConsole, "Using phones as controllers inside the car makes playing accessible and fun for everyone, especially when considering that not everybody will own a game controller, or that playing directly on the car touch screen makes your arm tire quite fast.”
///M MIXED REALITY.

///M MIXED REALITY.
Ultimate driving experience.
A completely new form of gaming experience is being developed by the BMW Group with the game studio Epic Games. Here, the vehicle becomes the controller, location-independent driving experiences with the new BMW M2 Coupé are taken to a new level thanks to innovative technologies. This new driving experience is enabled by innovative VR/MR technologies that combine the virtual and physical world.