Skip to main content
BMW M Ice

BMW M Ice

0 min reading time

The Arctic rediscovered.

Embark on the ultimate snow and ice adventure in the Arctic Circle, where adrenaline and relaxation combine to create an unrivalled experience. There, right next to snowy Arjeplog lies the BMW Test Centre, where engineers rigorously test the newest BMW models under winter's extremes. Now picture yourself behind the wheel of the BMW M3 Competition with M xDrive or the BMW M2, conquering the specially prepared drift tracks on metres of ice.

The BMW M Ice Max and BMW M Ice Plus training courses are the epitome of adventure and have been developed by consummate professionals. Feel the thrill of your rear breaking free in a controlled manner with extreme cross-dynamics on on specially-prepared ice tracks

and master the challenge of the icy course. Under the guidance of professional BMW M instructors, both inexperienced and experienced drivers can put their skills to the test and learn all kinds of new tricks during our multi-day sessions.

BMW M Ice Plus
BMW M Ice Max

The BMW M Ice Trainings take place against the unique backdrop of Arjeplog. Nestled in this winter wonderland, the comfortable Hotel Hornavan overlooks Lake Hornavan. After a day of thrilling drives, rejuvenate at the hotel spa. Enjoy the local specialities and the comfort of the stylishly decorated rooms for an all-round perfect experience. Look forward to more than just driving fun: look forward to your very own, unforgettable Arctic Circle adventure.

COMPARISON

How do the individual BMW M Ice Experiences compare?
TrainingContentServiceVehiclePrice


- Driver‘s Briefing
- Braking/evasion exercises
- Oversteering in a circle
- Drifting in a circle/oval/cloverleaf
- Handling courses
- Reverse turn
- Drift slalom
- Drifting on a large circle
- Taxi ride with the BMW M4 Ice Racer
 

- 4 days & 3 nights at. the 4-star Hornavan hotel
- Full board

BMW M3 Competition with M xDrive and studs, BMW M2 with studs


Same as BMW M Ice Plus, incl.

- Large handling course
- Drive the BMW M4 Ice Racer yourself
 

- 5 days & 4 nights at the 4-star Hornavan hotel
- Full board

BMW M3 Competition with M xDrive and studs, BMW M2 with studs

excl. flights

Video description
Video description

BMW M Ice Plus

BMW M Ice Plus

€ 4,290*  |  4 days & 3 nights  |  max. 10 participants per group

 

Discover snowy Arjeplog, our Arctic Circle playground, where our BMW engineers usually tame the cold season. Now you too can take up the challenge. Guided by experienced BMW M instructors, a fleet of BMW M3 Competition with xDrive and BMW M2 will be available for you to put your driving skills to the test on an expansive ice surface. After an action-packed day on the ice, return to the 4-star Hornavan hotel to unwind in the comfortable spa and wellness area. Finish off the day with some culinary delights and good company. Join us for a weekend of adrenaline and stunning views.

HIGHLIGHTS

  • Instructor-led courses in winter driving techniques and drifting
  • Drift Slalom
  • Four-wheel drift with BMW M xDrive for selected exercises
  • BMW M4 Ice Racer taxi ride
  • 4 action packed days with full board in a single room at 4-star Hotel Hornavan

Also included: Insurance, Souvenir
2 participants per vehicle

Booking option: Accompanying person in the double room of the participant. See FAQ for details.

TRAINING VEHICLE
BMW M3 Competition with M xDrive and studs, BMW M2 with studs

TRAINING LOCATION
Arjeplog, Sweden

 

*Please note that you must book your own flights. However, BMW M does offer voucher codes for discounted airfares. Please refer to the FAQ for more information.

AGENDA

Raindeer in Arjeplog

Day 1: On arrival at the airport, you will be met at the Hornavan Hotel where you will be greeted with refreshments. After a detailed safety briefing, you will be treated to an exquisite dinner at the 'BMW M Ice Drivers Dinner'.

Day 2: A varied training programme awaits you. Braking techniques, evasive manoeuvres and oversteering in a circle are all on the agenda. Explore the thrilling art of controlled drifting and deepen your knowledge with further driving technique exercises.

Day 3: The third day builds on this with further challenges. Master the drift slalom and learn to drift in larger circles. Put your new skills to the test on a second handling course and cap off the course with an exciting taxi ride featuring the BMW Ice Racer. At the farewell dinner you can reflect on your experiences in a relaxed atmosphere.

Day 4: Final day, final course. Here you will give it your all before the shuttle service takes you back to the airport.

BMW M ICE MAX

BMW M Ice Max

€ 5,290*  |  5 days & 4 nights  |  max. 10 participants per group

 

Experience the ultimate driving adventure on ice with BMW M Ice Max - pure adrenalin and maximum driving fun await you on icy tracks. Take the wheel of a BMW M3 Competition with xDrive or a BMW M2 in Arjeplog, Sweden, and master the art of four-wheel drifting and dynamic turning on specially prepared tracks. For five days, our BMW M instructors will train you in controlled drifts on a variety of handling courses. This experience is not for the faint-hearted, so make sure you book your place and put your driving skills to the test on the ice.

HIGHLIGHTS

  • Instructor-led courses in advanced winter driving techniques
  • Drift Slalom exercises
  • Four-wheel drift with BMW M xDrive for selected exercises
  • Drive the BMW M4 Ice Racer yourself
  • 5 action packed days with full board in a single room at 4-star Hotel Hornavan
  • Also included: Insurance, Souvenir
    2 participants per vehicle

    Booking option: Accompanying person in the double room of the participant. See FAQ for details.

    TRAINING VEHICLE
    BMW M3 Competition with M xDrive and studs, BMW M2 with studs

    TRAINING LOCATION
    Arjeplog, Sweden

     

    *Please note that you must book your own flights. However, BMW M does offer voucher codes for discounted airfares. Please refer to the FAQ for more information.

AGENDA

BMW M Ice Max Experience

Day 1: On arrival at Arvidsjaur airport, you will be transferred to the Hornavan hotel where you will be greeted with refreshments and meet the other participants. After a comprehensive safety briefing, you will enjoy a delicious welcome meal at the 'BMW M Ice Drivers Dinner'.

Day 2: Start the day with an invigorating warm-up to prepare you for driving on 4 mm studs. Immerse yourself in the fascination of drifting and navigate through slaloms as you hone your driving skills in a variety of scenarios.

Day 3: Build on what you learned the day before and gradually enhance your expertise in handling under different conditions.

Day 4: Conquer the large handling course and take the BMW M4 Ice Racer for an adrenalin-fueled ride. In the evening, gather for a memorable Farewell Dinner in the wooden tepee.

Day 5: Last day, last track. Give it your all one final time before the shuttle takes you back to the airport.

The perfect present for petrolheads.

The perfect present for petrolheads.

Looking for the perfect gift for a car enthusiast? For any occasion – be it a birthday, anniversary, or just a surprise – our vouchers are the key to happiness. Available as a PDF for quick printing and gifting, even in a rush.

Turbocharge your inbox.

Turbocharge your inbox.

The BMW M Driving Experience opens its gates for you – with our newsletter. Gain access to the latest information and thrilling insights that will make your driver's heart beat faster. Subscribe now and drive at the forefront of the action.

Subscribe now

Models subject to change.

BMW M2 [1]:
Fuel consumption combined in l/100km   10.2–9.8
CO2 emissions combined in g/km   231–222
CO2 class   G
BMW M3 Competition Sedan with M xDrive [1] :
Fuel consumption combined in l/100 km   10.2
CO2 emissions combined in g/km   230
CO2 class   G
BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   223
CO2 class   G

Our tool for managing your consent to our use of cookies is temporarily offline.
For this reason, some functions that require your consent to the use of cookies may not be available.