EMOTIONS AT THE WHEEL, PRECISION AT EVERY TURN.
Immerse yourself in the world of the BMW M Driving Experience, where driver training extends far beyond the typical. Here, it's not just about achieving driving mastery, but about rising above yourself under the guidance of highly qualified and motivated BMW M instructors.
Experience the unique culture of the BMW M Driving Experience and become part of a strong community whose heart is in tune with the rhythm of M. With us, it's all about adrenalin and goosebump thrills.
We believe that driver training is more than just learning techniques. Whether on tarmac, snow or off-road, whether real, virtual or hybrid - we are here to give you an unforgettable driving experience. It's about creating extraordinary memories, sharing adventures with a passionate community and growing together.
Be there when the BMW M Driving Experience takes you to new horizons of driving experiences. Here, driving education is not just a concept - it's a passion that takes you further.
Get in touch with us.
Hotline: +49 (0) 89 1250 16 444
Monday - Friday from 08.00 - 17.00
Within the world of the BMW M Driving Experience, the M is not solely synonymous with motorsport, but also with a mission: to turn our participants into outstanding drivers on the road. We don't merely teach you technique and speed - it's about the art of conscious, confident driving. Through targeted exercises and the exchange of personal experiences, we turn the Experience participants into skilled and proficient drivers in day-to-day traffic.
With a strong team and pioneering expertise, we offer an emotional and highly dynamic driving experience in the premium and high-performance segment. Each participant is supported throughout their journey, and working in small groups, our BMW M instructors allow the experience to be customised to enhance each individual's strengths and weaknesses.
With a strong team and cutting edge expertise, we offer a ongoing journey of innovation and adaptation to the ever changing needs of the automotive industry and the drivers. Since the first training session with modified BMW 320i vehicles in 1977, the BMW M Driving Experience has become a pioneer in specialised training programmes. The close connection to motorsport, including skilled instructors, enables over 100,000 drivers worldwide to experience the full range of their vehicles every year. From safety training for novice drivers to international tracks and specialised winter and off-road training, the BMW M Driving Experience has always kept true to the core idea: combine theory and practice to improve driving skills in simulated extreme situations and unleash driving passion.
The BMW M Driving Experience is not only top-class driving training, but also a lifestyle and a certain attitude to life. Each experience includes a variety of elements, from action-packed drift courses to driving fun in deep snow, followed by exquisite Michelin-starred meals and overnight stays in luxury hotels. It's all about pure adrenaline at every turn, a treat for all senses, the creation of unforgettable memories and the fusion of innovative technologies.
- Pure adrenalin at every turn.
- A treat for all senses.
- Unforgettable memories.
- Unique tech solutions.
Beyond first-class driver training, we also offer access to almost the entire BMW and BMW M vehicle fleet. From the agile BMW 2 Series models to the absolute highlight, the BMW XM, there are many vehicles available, including current top models such as the powerful BMW M4 Competition, the agile BMW M2 Coupé and the all-electric BMW i5 M60. As a participant, you will have exclusive access to the latest models and state-of-the-art technologies, including BMW M Mixed Reality. This turns every experience into an adrenaline-fuelled test drive that embodies the combination of dynamic performance and cutting-edge technology.
