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The Ultimate
Driving Machine

CUSTOMISED EXPERIENCE

CUSTOMISED EXPERIENCE

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Limitless driving pleasure.

The BMW M Driving Experience opens the doors to a universe full of adrenalin, luxury and special moments. Here, where your dreams meet the tarmac, we will create experiences that are as unique as you are.

Whether as a group or an individual, for a workshop, employee event or company anniversary - we will adapt our BMW M Driving Experience programme to your individual requirements. 

A racetrack with a gourmet dinner, a trip to Tyrol, or a visit to BMW Welt - we'll be on hand to help you with the planning. Whatever you have in mind, you can always count on the expertise and commitment of our team.

+49 (0)89 - 1250 16 444
Monday - Friday 08.00 - 17.00, at the applicable local rate

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Our exclusive experience packages

Whether it's an idyllic drive through the Alpine foothills, a high-adrenaline off-road experience or an unforgettable winter adventure - our customised experience packages are designed to maximise your driving pleasure and provide you with unique moments. Let our suggestions inspire you and allow us to help you create your own personalised driving experience that will exceed your expectations.

BMW M Driving Experience customised event packages
Tour Alpen
Tour Tegernsee
Tour Alpen & Race Track
Snow & Ice Sölden
BMW brand experience
BMW Intense
Personal Coaching
Meet & Drive
Full-day/half-day training
Our packages
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Breathtaking bends, unforgettable views.

Experience the Alps in all their splendour. Choose your dream fleet from the latest BMW models and conquer legendary pass roads. A lunch at the bio-hotel Stanglwirt completes the experience. Ideal for groups, available as a half-day or full-day tour.

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Luxury and scenery.

Enjoy the drive along the picturesque Tegernsee and let yourself be enchanted by BMW's luxury class. An exclusive supporting programme including lunch will spoil you at every mile. A day that promises pure driving pleasure.

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Double shot of adrenalin.

Combine the scenic beauty of the Alps with the thrill of the Salzburgring. Experience driving fun and technical precision with BMW M models. Perfect for anyone who wants to get the most out of two days, including catering and accommodation.

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Extraordinary winter wonderland.

Immerse yourself in a winter driving adventure in Sölden. Master the snow and ice in style and enjoy an exclusive supporting programme in the Alps. Two days full of action and relaxation await you, including an overnight stay at a luxury hotel.

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Feel BMW with all your senses.

Experience the fascination of BMW at BMW Welt Munich. A private tour reveals the secrets of the brand, followed by a half-day training session that puts you behind the wheel of the latest BMW M models. A must for every BMW fan.

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Behind the scenes.

Take a look behind the scenes of BMW production and expand your driving skills at the BMW M Driving Academy. A day full of discoveries and driving fun that will rekindle your passion for safety and technology.

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Tailor-made driving experience.

Our personal coaching has only one goal: to offer you a driver training that is precisely tailored to your wishes and requirements. Optimise your driving technique with customised coaching at the BMW M Driving Academy. A half day dedicated entirely to your needs to take your skills to new heights.

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Combine work with driving fun.

Make your next meeting unforgettable. With workshops, seminars or training courses at the BMW M Driving Academy, you can combine professional content with the ultimate driving experience. Perfect for teams looking for something special.

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Driving pleasure on demand.

Immerse yourself in the world of personalised driver training. Whether for personal development or as a unique group experience, the day/half-day training at the BMW M Driving Academy offers you the freedom to design your own programme. Choose between drifting, driving safety or the pure racetrack feeling and enjoy a training experience that is perfectly tailored to your wishes.

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Your vision. Our drive.

Imagine gliding along picturesque roads at sunset, putting your skills to the test on a private racetrack or enjoying an unrivalled team experience in the great outdoors. With the BMW M Customised Experience, we turn your visions into reality. Design your personalised driving experience with us – be it on the extensive grounds of the BMW M Driving Academy, along the bends of a legendary racetrack, amidst the tranquillity of snow-covered landscapes or at a location close to your heart. Our experts look forward to creating an event that is precisely tailored to your ideas.
Tour Individual: A drive through stunning scenery in your favourite model, perhaps combined with some track training – we’ll plan the whole thing from start to finish.
Personal Coaching: Whether it’s for a private group or one-to-one coaching, and at a training venue of your choice – you can count on us to deliver the highly exclusive touch you’re looking for.
Meet & Drive: At the BMW M Driving Academy, we can provide the ideal team-building accompaniment for your event in the form of dynamic driving training courses.
Product & Brand: You can combine your individual Driving Experience with exclusive guided tours of e.g. BMW Welt or the BMW Museum, or with brand talk.
1 / 4 Tour Individual: A drive through stunning scenery in your favourite model, perhaps combined with some track training – we’ll plan the whole thing from start to finish.

For your inquiry, please fill out the form and send it to us, we will get back to you with your personal offer! 

Do you need help with planning? Please get in touch with us!

+49 (0)89 - 1250 16 444
Monday - Friday 08.00 - 17.00, at the applicable local rate

Customised-Experience@bmw-m.com

Your own drive.

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The joy of driving, now available as a gift.

The joy of driving, now available as a gift.

A gift to remember: For birthdays, anniversaries or special moments - give the gift of pure driving pleasure. Our PDF voucher makes it possible: order immediately, print it out and the perfect treat is ready.

Turbocharge your inbox.

Turbocharge your inbox.

Experience the fascinating world of the BMW M Driving Experience with our newsletter. You'll receive the latest information, as well as exciting insights - delivered straight to your inbox. Sign up and stay up to date.

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CURRENT EXPERIENCES.

Feel the speed, master the track.
BMW M RACE TRACK EXPERIENCE
BMW M RACE TRACK EXPERIENCE
Ready for Snow & Action.
BMW M SNOW & ICE EXPERIENCE
BMW M SNOW & ICE EXPERIENCE
The true BMW M Experience.
BMW M TRACKDAY
BMW M TRACKDAY
Virtual world, real driving fun.
BMW M MIXED REALITY
BMW M MIXED REALITY
Driver training for safety experts.
BMW M PROFESSIONAL EXPERIENCE
BMW M PROFESSIONAL EXPERIENCE

*¹ Figures in brackets are for cars with eight-speed steptronic transmission.

The models illustrated include optional equipment.
Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car..
Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For newly type-tested vehicles since 01.01.2021, the official data no longer exist according to NEDC, but only according to WLTP. For more information on the WLTP and NEDC measurement procedures, see https://www.bmw.com/wltp.
For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the "handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars", which is available at all selling points and at https://www.dat.de/co2/.
All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

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