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BMW M BY KITH.

BMW M BY KITH.

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BMW M4 Design Study by Kith.

Cinnabar-Red-coloured cooperation: BMW M and Kith present their exclusive partnership.

15 October 2020

Introducing the BMW E30 M3 Ronnie Fieg Edition and BMW M4 Design Study by Kith. BMW M and New York-based lifestyle brand Kith announce a sensational collaboration with the presentation of two exclusive showcars: two one-of-one models of the new BMW M4 Competition and the BMW E30 M3 from 1989. The unique pieces are exclusive painted in Cinnabar Red - a color that adorned the BMW E30 M3 when it was introduced in the 1980s. This paint finish is no longer available for the regular BMW range, but was selected here specially for the BMW M4 Competition Coupé to emphasise the connection between the two cars. With numerous exclusive details in the exterior and interior, the show cars express their outstanding design.

BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   223
CO2 class   G

BMW M4 COMPETITION x KITH.

BMW M x Kith

Discover the BMW M4 Competition x KITH. The exclusive edition featuring unique exterior and interior design details is strictly limited to 150 units.

Experience now
BMW M x Kith
Some of my favorite memories from growing up was going to visit my grandfather and riding around in his BMW’s in the 1980s. I remember he had an E21 320i and that his prized possession was an E30 M3. These moments in my life really shaped my passion for BMW, so working on this project with them has brought everything full circle.
Ronnie Fieg, founder of Kith

ORIGINAL.

It all started with the BMW E30 M3 from Kith founder Ronnie Fieg, who sent the vehicle to BMW Germany to have it rebuilt from scratch using original BMW parts. The original parts required were sourced from various BMW archives to ensure that each element was 100 percent consistent with the original 1989 design specifications. The goal was essentially to create a brand-new vehicle. But that was only the beginning. With the idea of looking at the BMW E30 M3 through the Kith lens, the vehicle was modified with very special components and refined into a unique masterpiece. The exclusive Kith parts include, for example, parts such as the BMW emblem on the hood, trunk, rims and steering wheel, which embossed the Kith lettering. In addition, there is the special Kith motorsport badge on the trunk and a very special leather interior embossed with Kith monograms.

EVOLUTION.

The new BMW M4 Competition now represents the further evolution of the BMW E30 M3 from 1989 - transformed for the future. Kith and BMW once again worked closely together to transfer the special design details of the original to the new BMW M4. First, the M4 was painted in the same iconic shade of Cinnabar Red, which is now no longer available in the BMW range, making both vehicles even more exclusive. The other Kith details were also transferred to the new model, including the Kith motorsport badge on the trunk and the leather interior embossed with Kith monograms and illuminated Kith headrest badges.

BMW M x Kith
The tie-up with Ronnie Fieg and Kith is a great opportunity for BMW M GmbH to bridge the gap between the original BMW M3 and our new BMW M4 Competition Coupé from the sixth generation of this iconic model range.
Markus Flasch, CEO BMW M GmbH

WHO IS WHO.

BMW M x Kith

The New York-based lifestyle label Kith was founded in 2011 by Ronnie Fieg, who had already made a name for himself as a respected designer in the contemporary fashion scene. Born and raised in Queens, Fieg was already involved with footwear and fashion at the age of 12. His enthusiasm for BMW also became evident at an early age. Kith is trying to change the current fashion landscape and is also known for its major collaborations with brands like Nike, Tommy Hilfiger, Disney, Coca-Cola and Versace. Now Kith and especially Ronnie Fieg has been inspired by the history of BMW M.

Read the Kith blog

Ronnie Fieg Instagram Kith Instagram
BMW M4 DESIGN STUDY BY KITH

BMW M4 DESIGN STUDY BY KITH

BMW M4 Competition Coupé [1] :
Fuel consumption combined in l/100 km   9.9
CO2 emissions combined in g/km   223
CO2 class   G

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[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.

Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.

For plug-in hybrid: Electric drive depending on battery charging level.

For plug-in hybrid: At temperatures below freezing, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.

For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.

For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.

The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.

All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.

Official data for fuel consumption, CO2 emissions, power consumption and electric range was determined in accordance with the prescribed measuring procedure and corresponds to European Regulation (EC) 715/2007 in the applicable version. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case). For vehicles that have been newly type approved since 1 January 2021, only the official data according to WLTP exists. For more information about NEDC and WLTP measuring procedures visit www.bmw.com/wltp

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