THE POWER OF COLOUR.
With BMW Individual, every character finds its personal expression.
BMW Individual is the exclusive range of individualized features offered by BMW M to give your car its own special charisma - and at the same time the maximum expression of your personality.
CEO of BMW M GmbH
BMW INDIVIDUAL PAINT FINISHES: A VERSATILE EXPRESSION OF YOUR PERSONALITY.
Let your creativity run wild: with BMW Individual you can choose from around 150 fascinating paint finishes - for the exclusive design of your very own BMW M automobile. From Macao Blue to Lime Rock Grey. From Fire Orange to Frozen Black. No matter whether matt or metallic, elegant or extravagant - all colours offer perfect brilliance and impressive colour depth. A quality that puts your vehicle in the limelight from every perspective.
Exclusive Two-Tone paint finishes.
The exclusive Two-Tone paint finishes offer you even more freedom when designing your BMW 7 Series M automobile. Choose your personal favourite colour from the variety of paint finishes for the lower half of the body and combine it with one of the two contrasting colours on offer in the upper part of the vehicle for a particularly individual look. The precisely placed Coach Line separates the two colour areas from each other like a delicate signature. The Two-Tone paintwork gets its special value from meticulous craftsmanship such as hand masking and polishing processes for an edge-free finish.
Fascinating matt look.
Give your BMW M automobile even more attention: with matt paint finishes from BMW Individual. These confidently emphasise the athletic and powerful design language of your vehicle, while at the same time giving it an ultra-modern look. Matt paint finishes stage the exciting interplay of the precisely modelled surfaces in almost all lighting conditions - creating maximum expression in every detail.
Brilliant metallic style.
Brilliant perspectives for a powerful appearance: metallic paintwork from BMW Individual perfectly highlights the striking lines of your BMW M automobile through light refraction. You can also experience the fascination of unique shimmering effects in different incidences of light, combined with a deep gloss that is well worth seeing.
BMW INDIVIDUAL UPHOLSTERY: OUTSTANDING INNER VALUES.
With the flawless BMW Individual leather 'Merino' fine grain the interior of your BMW turns into a statement that is as exclusive as it is personal. Best of all, BMW Individual offers you an impressively wide choice of materials, colours and combinations. From particularly sporty, elegant and luxurious to monochrome or bicolour, with discreet contrasting stitching or contrasting stitching with a strong character. With this versatile selection of upholstery trims, you can design your BMW M to your own specifications, right down to the last detail.
ROOM FOR EXPRESSION.
When it comes to the interior details with flawless leather or fine fabrics such as cashmere, BMW Individual offers a wide range of different colours and compositions.
Fine cashmere.
Experience pure comfort exclusively in the BMW 7 Series with the fine BMW Individual leather merino/wool cashmere combination with exclusive features. The luxurious cashmere-wool blend not only fascinates with its very soft texture. Thanks to its hard-wearing and durable properties, it is also ideal for use in the interior of your BMW. Breathable and thermally insulating, it ensures a pleasant interior temperature in extreme heat and cold. The natural and pleasant scent completes the package and makes this the high-quality and comfortable upholstery option for all the senses.
Perfect finish.
A real highlight not only at first glance: with the impressive interior trims from BMW Individual, you can set particularly exclusive, sporty or refined accents. Just the way you like it and in keeping with the character of your vehicle. All trims have one thing in common: they are made of the highest quality materials, are perfectly finished and have an excellent surface finish. Whether they are made of aluminium mesh, carbon or precious wood - create exciting contrasts in the interior of your BMW M or achieve corresponding effects between the interior and accent trims and the leather upholstery.
Perfection through experience.
Individualisation, made by BMW M: only with the highest level of exclusivity an individual character can be optimally emphasised. BMW Individual makes exactly this possible, whether it's a special colour or exclusive materials. BMW Individual gives inspiration a perfect shape – and has been doing so for over 25 years.
Unique special editions by BMW Individual.
In Garching near Munich - the home town of the BMW Individual Manufaktur - numerous BMW Individual special editions have been created in the past that are truly unique. The selection of special BMW M automobiles is as fascinating as it is inspiring.
