BMW XM Label Red is the winner’s car for the BMW M Award 2023.

“In their anniversary season, BMW M GmbH is once again presenting another really unique car as the winner’s car in the BMW M Award,” said Marc Saurina, Head of Global Commercial Partnerships at MotoGP™ rights holder Dorna Sports, after the unveiling. “It is terrific that BMW M GmbH consistently emphasises the importance it attaches to the performances of our MotoGP riders. We are excited to see who will be able to call this extraordinary prize their own at the end of the season.”

“We are delighted to present the new BMW XM Label Red as the winner’s car for the BMW M Award 2023,” said Steffi Armbruster, Head of BMW M Brand Experience. “Electrifying the drive system of our high-performance cars is an exciting field and the M HYBRID system of the BMW XM Label Red is an impressive testament to our fascination in this area. Our new flagship shows how it is possible to not only preserve the performance characteristics of BMW M models, but also to enrich them with new facets of driving pleasure at the same time. This makes the BMW XM Label Red the perfect winner’s car for the BMW M Award, in which the best motorcycle racers in the world compete to see who will be crowned the fastest overall. We are keeping our fingers crossed for everyone and are looking forward to an exciting race for the BMW M Award 2023!”

The BMW XM Label Red also takes centre stage when it comes to visuals. The powerful proportions of a dynamic Sports Activity Vehicle meet an extroverted exterior design with generous surface areas, clean lines, and a front-end design developed exclusively for luxury class BMW models. On top of this are design accents that highlight the BMW XM Label Red's individual character, which is geared to maximum performance. High-quality materials and the extravagant design have transformed the interior into an exclusive M Lounge. The BMW XM Label Red also comes with the latest BMW M driver assistance systems.

The BMW M Award has been rewarding the MotoGP™ riders who achieve the best qualifying results since 2003. Riders receive points for their positions in qualifying at each Grand Prix weekend, in line with the scoring system used for the races. The rider with the most points at the end of the season wins the coveted BMW M Award. The BMW M Award record holder is Marc Márquez, who won the award seven times in a row between 2013 and 2019. Francesco Bagnaia added his name to the list of winners for the first time last year.