Introducing the BMW E30 M3 Ronnie Fieg Edition and BMW M4 Design Study by Kith. BMW M and New York-based lifestyle brand Kith announce a sensational collaboration with the presentation of two exclusive showcars: two one-of-one models of the new BMW M4 Competition and the BMW E30 M3 from 1989. The unique pieces are exclusive painted in Cinnabar Red - a color that adorned the BMW E30 M3 when it was introduced in the 1980s. This paint finish is no longer available for the regular BMW range, but was selected here specially for the BMW M4 Competition Coupé to emphasise the connection between the two cars. With numerous exclusive details in the exterior and interior, the show cars express their outstanding design.
BMW M4 COMPETITION x KITH.
Discover the BMW M4 Competition x KITH. The exclusive edition featuring unique exterior and interior design details is strictly limited to 150 units.
Some of my favorite memories from growing up was going to visit my grandfather and riding around in his BMW’s in the 1980s. I remember he had an E21 320i and that his prized possession was an E30 M3. These moments in my life really shaped my passion for BMW, so working on this project with them has brought everything full circle.
ORIGINAL.
EVOLUTION.
The tie-up with Ronnie Fieg and Kith is a great opportunity for BMW M GmbH to bridge the gap between the original BMW M3 and our new BMW M4 Competition Coupé from the sixth generation of this iconic model range.
WHO IS WHO.
The New York-based lifestyle label Kith was founded in 2011 by Ronnie Fieg, who had already made a name for himself as a respected designer in the streetwear scene. Born and raised in Queens, Fieg was already involved with footwear and fashion at the age of 12. His enthusiasm for BMW also became evident at an early age. Kith is trying to change the current fashion landscape and is also known for its major collaborations with brands like Nike, Tommy Hilfiger, Disney, Coca-Cola and Versace. Now Kith and especially Ronnie Fieg has been inspired by the history of BMW M.
