BMW M not only stands for exciting vehicles and thrilling motorsport DNA - the most powerful letter in the world also stands for fun and emotion in fashion. The BMW M Collection is the epitome of this passion: striking design elements with attention to detail and stylish, strong colours for the very individual M style.
DARK CLOUDS FOR ULTIMATE FREUDE.
Progressive style, exciting look, sustainable material: the limited-edition BMW M DARK CLOUD HOODIE literally embodies the tension between everyday utility and maximum sportiness that BMW M stands for. The hoodie is made from high-quality sweatshirt fabric (320 g/m²), which creates the three-dimensional BMW Dark Cloud tone-on-tone all-over graphic thanks to the characteristic brushing. The stylish garment made from 100% organic cotton has an embossed BMW M logo on the chest and a textured BMW M logo print on the back. Open central belly pockets on both sides and a hood lined with single jersey round off the design.
OVERSIZED.
BMW M Collection is a blend of sportiness and functionality that meets with high-quality materials and a special attention to detail. The BMW M OVERSIZED LONGARM T-SHIRT made from 100 percent sustainable cotton is unrestricted mobility and freedom in textile form. The typical M quality is reflected in the workmanship (270 g/m²), just as the typical M attention to detail is reflected in the embossed BMW M logo on the sleeve of the loose-fitting shirt. The back also features a striking BMW M logo stylised in black and white. The long-sleeved T-shirt is available in various colours.
SEE AND BE SEEN.
The BMW M REVERSE OVERSIZED T-SHIRT with REFLECTIVE BMW M logo on the back gives a whole new meaning to the phrase “see and be seen”. The T-shirt in its loose oversized fit is made from sustainable cotton and in the usual M quality (273 g/m²). The reflecting BMW M logo is a real eye-catcher, while the embossed M logo on the front reflects the aforementioned attention to detail. The T-shirt is available in various colours.
[ˈɛʁlkøːniç]
- [mythology] King of the forest spirits, elf king.
- [figurative, technical] development mule; camouflaged prototype of a car still in development.
The Erlkönig Series.
Just as the Erlkönig of mythology is hidden from the human eye, BMW M prototypes should also be hard to recognise. This is why the Erlkönig camouflage pattern is used, as was done in the development of the new BMW M5 Touring, to hide the details of the vehicle from prying eyes. The complex pattern deceives the eye and makes it almost impossible to discern the true design of the vehicle. From the road to the wardrobe: the same pattern that conceals new BMW models is now available for everyone to wear with the BMW M Collection's Erlkönig series.
The mysterious look of BMW M prototypes is a fascinating sight. The BMW M collection brings the exciting camouflage patterns into your wardrobes.
