More than just special. BMW Individual special paint finishes are a manifesto of individuality: they’re clear, stylish, with first-class workmanship, advanced finishing techniques, fascinating two-tone effects and a remarkable deep shine. Here, they encounter modern design classics.
IMPRESSIVE COLOUR SPECTRUM.
BMW Individual is the exclusive customisation offer from BMW M, with which you can achieve a special, independent charisma – and thus also the maximum expression of personality.
BMW INDIVIDUAL WILDBERRY METALLIC: FOR ABSOLUTE INDEPENDENCE.
The BMW Individual special paint finish Wildberry metallic is not just to be found on M automobiles, but in a very similar shade on another design icon: KitchenAid. Just like the models from BMW M, the food processor stands for exclusivity and timeless design. And the two brands have more in common: Already back in 1955, KitchenAid decided to make the food processor individualisable and introduced different colours. This idea was not only well received, to this day it has remained a hallmark of the company.
BMW INDIVIDUAL BRITISH RACING GREEN: TRADITIONAL AND MODERN.
British Racing Green has made history in motorsport. So it’s unsurprising that the shade is also to be found on many products of lasting value. One of the best examples is the Big Green Egg. You take the shape of the traditional Japanese Kamado grill and mix it with innovative ceramic technology from NASA. The result is a perfect, modern outdoor cooking device. A design object that unites form and function in a very special way.
BMW M is the place to go for customers looking for the ultimate in performance and individuality.
BMW INDIVIDUAL MIDNIGHT SAPPHIRE II METALLIC: MYSTERIOUS ELEGANCE.
Perfect sound meets a remarkable shade: Bowers & Wilkins’ Nautilus speakers were fascinating, indeed revolutionary, when they came onto the market and remain a design icon. The long, conically tapering wave guide pipes enable the speaker chassis to function optimally by gently absorbing the scattering energy. Here, form follows function and at the same time creates a unique piece of design.
In selected BMW M automobiles, Bowers & Wilkins offer an incomparable sound experience: The customized Diamond surround sound system underlines the joy of driving with the right sound in perfect quality.
BMW INDIVIDUAL SPEED YELLOW: PURE FREEDOM.
It doesn’t get any fresher: The DJ record deck from the SL-1200 series from Technics is as energetic as an M automobile in Speed Yellow. This deck doesn’t just bring a splash of colour, it’s been impressing listeners for 50 years with its powerful drive torque, precise synchronisation and ultra-sensitive tone arm, whose needle is illuminated by a bright LED. And the SL-1210MK7 offers new functions for added creativity – an optical and technical statement.
MATT VS. METALLIC: WHO IS WHO.
Matt paintwork
Matt paintworks from BMW Individual impressively emphasize the powerful stylistic idiom of every BMW: Neither light nor shade can conceal the exciting interplay of the precisely modelled surfaces from view.
Metallic paintwork
The metallic paintwork from BMW Individual in contrast makes every vehicle gleam with a special sheen. The finest metallic particles, impressive and inimitable two-tone effects, individual light refraction and a fascinating, deep gloss leave the onlooker impressed by the exclusivity and luxury.
High-gloss paintwork
High-gloss paintworks lend BMW M automobiles a special dynamism. They create the exciting atmosphere of motorsport and the fascination of the racetrack. The Competition models’ typical exterior components in high-gloss black, for example, the bezel of the BMW kidney and the M gills behind the front wheels are brought into focus by the colourful paintwork. This is especially true of the M Carbon exterior package.
BMW INDIVIDUAL ROSSO CORSA: THE RED THAT DREAMS ARE MADE OF.
Passion and class: The powerful red suits not just BMW M vehicles extremely well, an icon of Italian design can also be seen in a new light. Designed in 1972 by Richard Sapper, the Tizio lamp is a masterpiece from Artemide. The elegant synthesis of intelligent components is completely timeless and is to be found on many a desk. The carefully chosen red, the favourite nuance of its designer, underlines the high functionality and elegance of the industrial design in a very special way.
BMW INDIVIDUAL LIQUID COPPER METALLIC: ALWAYS CLASSY.
This shade doesn’t just look good in the garage, in the office too it’s an expression of self-confidence. All the better if it graces a performance seat for the office or at home. Like the RECARO Cross Sportster CS Star – a real car seat for home use. The RECARO Sports seat is not just a highly functional component of many automobiles, it’s become a stylish design classic. Aesthetically so strong and in terms of ergonomics and comfort so unbeatable that it calls forth the highest performance, not just at the wheel, but also at the desk. The seat copies the human backbone and thus supports the body perfectly, enabling a healthy posture to be retained for hours in a seated position.