More than just special. BMW Individual special paint finishes are a manifesto of individuality: they’re clear, stylish, with first-class workmanship, advanced finishing techniques, fascinating two-tone effects and a remarkable deep shine. Here, they encounter modern design classics.
IMPRESSIVE COLOUR SPECTRUM.
BMW Individual special paint finishes offer an impressive colour range. Every single shade stands out from the crowd and no two are alike: be it Wildberry metallic, British Racing Green, Midnight Sapphire II metallic, Speed Yellow, Rosso Corsa or Liquid Copper metallic – each of the special paint finishes uniquely underlines the performance and the character of a BMW M automobile.
BMW Individual is the exclusive customisation offer from BMW M, with which you can achieve a special, independent charisma – and thus also the maximum expression of personality.
BMW INDIVIDUAL WILDBERRY METALLIC: FOR ABSOLUTE INDEPENDENCE.
No question, this colour has character. Or better: It stands for character and above all independence. What makes this special paint finish so exquisite is that, with unusual two-tone effects and special light refraction the finest metallic particles make every BMW M glow with a special lustre. Once upon a time, purple was the colour of the powerful, it stood for leadership and authority. Today, berry tones clearly stand for independence and great confidence, as an exclusive expression of limitless dynamism. Put another way: Whoever chooses the BMW Individual special paint finish Wildberry metallic, has managed to escape the everyday.
The BMW Individual special paint finish Wildberry metallic is not just to be found on M automobiles, but in a very similar shade on another design icon: KitchenAid. Just like the models from BMW M, the food processor stands for exclusivity and timeless design. And the two brands have more in common: Already back in 1955, KitchenAid decided to make the food processor individualisable and introduced different colours. This idea was not only well received, to this day it has remained a hallmark of the company.
BMW INDIVIDUAL BRITISH RACING GREEN: TRADITIONAL AND MODERN.
British Racing Green is one of the most famous colours in motorsport, redolent of drivers and marques who created legends for eternity. What makes British Racing Green more than extraordinary in the range of BMW Individual special paint finishes is the fact that the dark green communicates not just history, but also modernity. The shade has a timeless elegance and perfect craftsmanship, while at the same time being both discreet and arousing deep emotions. It is beyond question that icons like James Hunt and Stirling Moss are immortal. But a colour? British Racing Green has achieved this status.
British Racing Green has made history in motorsport. So it’s unsurprising that the shade is also to be found on many products of lasting value. One of the best examples is the Big Green Egg. You take the shape of the traditional Japanese Kamado grill and mix it with innovative ceramic technology from NASA. The result is a perfect, modern outdoor cooking device. A design object that unites form and function in a very special way.
BMW M is the place to go for customers looking for the ultimate in performance and individuality.
BMW INDIVIDUAL MIDNIGHT SAPPHIRE II METALLIC: MYSTERIOUS ELEGANCE.
There aren’t many powerful colours as classically timeless as dark blue. Midnight Sapphire is an especially impressive example. As unfathomable as the ocean depths, as timeless and elegant as a precious stone – that’s BMW Individual Midnight Sapphire II. Metallic particles create exciting two-tone effects and at the same time underline the luxury radiated by the dark, mysterious blue. BMW Individual Midnight Sapphire II metallic is an absolutely unique nuance among the BMW Individual special paint finishes, perfectly executed in terms of craftsmanship and style.
Perfect sound meets a remarkable shade: Bowers & Wilkins’ Nautilus speakers were fascinating, indeed revolutionary, when they came onto the market and remain a design icon. The long, conically tapering wave guide pipes enable the speaker chassis to function optimally by gently absorbing the scattering energy. Here, form follows function and at the same time creates a unique piece of design.
In selected BMW M automobiles, Bowers & Wilkins offer an incomparable sound experience: The customized Diamond surround sound system underlines the joy of driving with the right sound in perfect quality.
BMW INDIVIDUAL SPEED YELLOW: PURE FREEDOM.
Courage, freshness and pleasure – especially when driving: The BMW Individual special paint finish Speed Yellow inspires the mind and embodies pure pleasure. In its extravagance, it expresses the supremacy of the M automobile and its owner. The high-gloss paintwork is one of the sportiest colours in the wide range of BMW Individual. It underlines the presence radiated by every M vehicle. This yellow symbolises openness, power and performance; the contrast with the conventional; clarity and absolute freedom.
It doesn’t get any fresher: The DJ record deck from the SL-1200 series from Technics is as energetic as an M automobile in Speed Yellow. This deck doesn’t just bring a splash of colour, it’s been impressing listeners for 50 years with its powerful drive torque, precise synchronisation and ultra-sensitive tone arm, whose needle is illuminated by a bright LED. And the SL-1210MK7 offers new functions for added creativity – an optical and technical statement.
MATT VS. METALLIC: WHO IS WHO.
Matt paintwork
Matt paintworks from BMW Individual impressively emphasize the powerful stylistic idiom of every BMW: Neither light nor shade can conceal the exciting interplay of the precisely modelled surfaces from view.
Metallic paintwork
The metallic paintwork from BMW Individual in contrast makes every vehicle gleam with a special sheen. The finest metallic particles, impressive and inimitable two-tone effects, individual light refraction and a fascinating, deep gloss leave the onlooker impressed by the exclusivity and luxury.
High-gloss paintwork
High-gloss paintworks lend BMW M automobiles a special dynamism. They create the exciting atmosphere of motorsport and the fascination of the racetrack. The Competition models’ typical exterior components in high-gloss black, for example, the bezel of the BMW kidney and the M gills behind the front wheels are brought into focus by the colourful paintwork. This is especially true of the M Carbon exterior package.
BMW INDIVIDUAL ROSSO CORSA: THE RED THAT DREAMS ARE MADE OF.
BMW Individual Rosso Corsa – the name of this exciting high-gloss paintwork alone radiates pure passion. Look at an M automobile in this superb special paint finish and feel your pulse quicken. In nature, red often means danger – and that’s also true of the Rosso Corsa: the danger of falling head over heels in love. This red is an expression of the power, the courage and the adrenaline in every BMW M, tamed by its knowledgeable owner. Confident, dynamic and fiery, it breaks any monotony – not just on the road: Equally, this colour is a classic for timeless design objects.
Passion and class: The powerful red suits not just BMW M vehicles extremely well, an icon of Italian design can also be seen in a new light. Designed in 1972 by Richard Sapper, the Tizio lamp is a masterpiece from Artemide. The elegant synthesis of intelligent components is completely timeless and is to be found on many a desk. The carefully chosen red, the favourite nuance of its designer, underlines the high functionality and elegance of the industrial design in a very special way.
BMW INDIVIDUAL LIQUID COPPER METALLIC: ALWAYS CLASSY.
This colour has nothing to do with subtle earth shades. BMW Individual Liquid Copper metallic from the colour spectrum of special paint finishes is a versatile copper, which changes to an impressive range of tones according to the light. In the midday sun, the full luminosity of the metallic particles is activated, revealing a light copper colour which makes clear: An M automobile with this special paint finish is anything but normal. In the evening, when the sun has set, BMW Individual Liquid Copper transforms into an elegant, timeless brown hue. If this colour were a suit, one would be elegantly and stylishly dressed for every occasion.
This shade doesn’t just look good in the garage, in the office too it’s an expression of self-confidence. All the better if it graces a performance seat for the office or at home. Like the RECARO Cross Sportster CS Star – a real car seat for home use. The RECARO Sports seat is not just a highly functional component of many automobiles, it’s become a stylish design classic. Aesthetically so strong and in terms of ergonomics and comfort so unbeatable that it calls forth the highest performance, not just at the wheel, but also at the desk. The seat copies the human backbone and thus supports the body perfectly, enabling a healthy posture to be retained for hours in a seated position.
TRUE STYLE IS ALWAYS IN DEMAND.
Fashions change fast, and swirl into a monochrome mass. But one thing stays constant: True style is always in demand. Not just swimming along in the monotonous flow, but lending one’s own personality expression in a very special way is becoming ever more important. Standing out at the highest level – that is the goal and aspiration of the exclusive range of opportunities for individualisation from BMW M. The BMW Individual features translate our understanding of higher value into the future and redefines the standard for material quality. Thus, what we used to see as luxury, will in future be seen as character. An expressive manifesto of one’s own personality. The design is individualised, the elegance tailor-made, the degree of functionality high. Here, form plays a fundamental role, and equally so colour.
This is where the BMW Individual special paint finishes come into play. Over 150 different special paint finishes which captivate with stylishly confident charisma, character and something very simple: the pure power of colour.
IRIDESCENT RANGE.
Choose your vehicle and discover the world of possibilities offered by BMW Individual – the BMW Individual Visualizer makes it possible.
EMPHASIZE YOUR M STYLE.
More individual features can be emphasized with the M design graphic. The unique contrast paintwork is applied in a new, state-of-the-art process without masking.
