With customised features and handcrafted details from BMW Individual, the BMW M3 Sedan, M4 Coupé and their respective Competition models become the most unique luxury high-performance cars. The finest selection of materials, top-quality leather upholstery and special Individual paint finishes are available for the most exclusive expression of dynamic driving pleasure right from market launch, enabling customers to transform the series production model into their very own bespoke M car.
PERSONAL EXPRESSION.
More BMW Individual special paint finishes.
DISTINCTIVE DESIGN.
EXPRESSIVE FEATURES.
BMW Individual Shadow Line Headlights.
The expressive kidney grille is a mark of BMW tradition and a statement of pure confidence. Matching this is the BMW Individual Shadow Line Headlights, which add darkened, high-gloss black inlays around the headlamps.
EXKLUSIVE INTERIOR.
The latest interior design language introduced in the new BMW 3 Series and new BMW 4 Series Coupé has been taken to a sporting extreme in the new high-performance models. Perfectly structured surfaces and an ergonomically impeccable cockpit design ensure the driver’s focus remains one hundred percent whilst experiencing the unique M driving dynamics. The anthracite-coloured BMW Individual headliner and interior trim strips in high-gloss Black as standard further enhance the undiluted sports-car aura. The exclusive BMW Individual interior trim strips in Piano Finish Black or high-gloss Aluminium weave underline the interior’s sporty character. True craftsmanship and pure passion for leather and colours characterise the workmanship of the BMW Individual fine-grain Merino leather.
SPORTY AND LUXURIOUSLY ENCLOSED.
BMW Individual Merino full leather trim.